In 1979, Hermès launched a brilliant take on the classic men’s eau-de-cologne. Simply called Eau de Cologne d’Hermès, it was created by Françoise Caron, who you could almost say had perfume in her blood. Born in the one-time capital of French fragrance, the Provençal town of Grasse, into a family that worked in the perfume trade, both she and her brother, Olivier Cresp, became highly regarded professional perfumers in their own right.

Many perfumes are variations on a theme, and the fresh, citrusy scent of eau-de-cologne…

What a great perfume this is. Rich and complex yet totally wearable, Derby smells of old-fashioned luxury and style. It’s the kind of perfume that should have been name-checked in The Great Gatsby (surely the worst-written major novel of the 20th century), and yet it was first launched as recently as 1985, when electropop ruled the airwaves and shoulder-pads the size of aircraft carriers filled the pages of the fashion magazines…

Though there’s some dispute about its exact origins, the word ‘perfume’ most likely derives from ‘fumes from a substance being burned’, so you could say that Phoenicia, the latest fragrance from Yorkshire-born, Brussels-based perfumer James Heeley goes back to perfume’s roots.

The name refers to the ancient civilisation that flourished in the eastern Mediterranean around 1000BC, but Phoenicia’s smell is instantly evocative of childhood bonfires…