When I first started thinking about The Sniff Box, I wondered how I could make it look different from other perfume blogs. I knew I’d have no problem with the overall look, thanks to my super-talented friend, Leanda Ryan, whose design perfectly reflects the idea of ‘perfume in plain English’.

But illustrating individual perfumes is a problem, as you’ll gather if you look at other perfume sites on the interweb. The obvious thing to do is to use a ‘pack shot’, generally…

Like several other major perfume and fashion brands, Hermès has, in  recent years, organised its range of perfumes into a number of different groups. I’m guessing that this is partly to help them refine their message for different segments of the market, but I also wonder whether it has something to do with their in-house perfumer, Jean-Claude Ellena, trying to bring order to a rather disparate collection of scents, in the way that a newly appointed curator might attempt to impose order on a rather muddled art collection…

Mention the name Annick Goutal and the first scent that springs to mind is Eau d’Hadrien, the intensely lemony, slightly hair-sprayish scent that was launched in 1981 and went on to become the company’s best-seller.

But before Eau d’Hadrien came Eau de Monsieur. Launched in 1980, discontinued for a while and then relaunched in 2013, it shares its lemony, eau de cologne-like zest with Eau d’Hadrien, but it’s an altogether quieter, softer fragrance…