I’ve always loved eau de cologne. There’s nothing like the exhilarating zing of citrus to start your day, especially in sultry weather. The classic cologne such as 4711 Kölnisch Wasser, with its mix of citrus fruits, lavender, rosemary and neroli oil, is a well-nigh perfect formulation, but over the years many perfumers have tried their hand at adding their own individual twist, with greater or lesser success…

Sage isn’t everyone’s favourite herb, though turkey stuffing wouldn’t the same without it. It’s used less often in perfumery than in cooking, but Jules shows what a great ingredient it can be in the hands of a brilliant perfumer.

The ‘nose’ in this case was Jean Martel, who worked for the French fragrance company Givaudan in the 1970s and 1980s and deserves to be far better known, not least because he also created that 1970s classic…

‘Made in Margate’ is not a phrase you often see on perfume bottles, which is one reason Haeckels has garnered plenty of attention. The brainchild of Dom Bridges, a graphic designer and film director who used to make commercials for the likes of Lucozade and Pot Noodles, it was launched in 2012 after he and his wife moved to washed-up-and-coming Kentish seaside town of Margate…