‘Mass luxury’ may be the oxymoron of the moment, but the name of Habit Rouge is a nod back to a time when perfume really was a luxury enjoyed only by the stinking rich (eg the family Guerlain), among whom fox-hunting was a favourite pursuit.

Habit Rouge, in this context, is the French term for what British toffs call (with typical bourgeois-baiting mystification) ‘hunting pinks’, the scarlet riding jackets worn while hunting the fox…

If there’s one scent that appeals to pretty much everyone then surely it’s eau-de-cologne, the zesty, refreshing blend of lemon and herbs whose (probably medicinal) origins are lost in the mists of time. Its oldest surviving surviving incarnation is the German No. 4711 Echt Kölnisch Wasser from – where else – Cologne, which you can buy for not very much from pretty much anywhere, but there are hundreds of other versions, from the cheap and nasty all the way up to Chanel’s divine (and divinely expensive) Eau de Cologne…

I had high hopes of Sicilian Wood. Tom Daxon – still only in his twenties – launched his perfume business in March 2013, and has quickly gained a lot of fans. I’m not surprised, as he looks like a nice chap and he should know his stuff: his mother, Dale Daxon Bowers, was trained as a chemist and worked for Mary Quant cosmetics before becoming creative director of Molton Brown, so you could say that Tom grew up in the fragrance business…