The Sniff Box – Perfume In Plain English

Angela Flanders

Artillery No. 4

Picked up for a fiver in a Vogue House charity sale, entirely on the look of the bottle (you had to move fast), Artillery No. 4 turns out to be an unexpected treat. Launched in 2012, it was created by Angela Flanders, an English perfumer whose scents have an appealingly home-made quality which extends, in this case, to the label’s hand-written ‘4’.

The name is a nod to the location of her shop in Artillery Passage, a splendidly Dickensian alleyway just east of the City of London…

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Chanel

Antaeus

When I first started thinking about The Sniff Box, I wondered how I could make it look different from other perfume blogs. I knew I’d have no problem with the overall look, thanks to my super-talented friend, Leanda Ryan, whose design perfectly reflects the idea of ‘perfume in plain English’.

But illustrating individual perfumes is a problem, as you’ll gather if you look at other perfume sites on the interweb. The obvious thing to do is to use a ‘pack shot’, generally…

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Now this is fun. Eau de Mandarine Ambrée isn’t perhaps the most sophisticated perfume in the world, but it’s a jolly, cheering little scent, that smells sweet and zesty and pretty much exactly like mandarin juice when you first spray it on.

It was launched in 2013, at the same time as Eau de Narcisse Bleu, and brings the number of Hermès colognes up to five (the other three being Eau d’Orange Verte, Eau de Gentiane Blanche and Eau de Pamplemousse Rose)…

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