The Sniff Box – Perfume In Plain English

Bulgari

Black

One of the problems with perfume is that there are far too many to choose from. Every year brings more new launches than the year before, and every year the choice becomes more bewildering.

Yet look (or rather smell) more carefully and it soon becomes clear that the vast majority of scents smell boringly similar to each other. Perfume companies on the whole like to play it safe, since it costs a lot of money to launch a new one and failure can be very costly…

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Different Company

Osmanthus

Much excitement in Weymouth, as the old Woolworth’s site has been transformed into a branch of T.K.Maxx. Even more excitement when, on our first visit, what should I pluck from the trashy mass-market scents you’d expect to find in a discount outlet but a brand-new bottle of Osmanthus by The Different Company. What a highly collectible perfume by a fairly obscure, high-end brand was doing in the Weymouth branch of T.K.Maxx I have no idea, but there it was, ours for the princely sum of…

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Well-heeled and well-spoken, with a passing resemblance to the young Bruce Chatwin, James Heeley is a Paris-based product designer and perfumer. We’re told that he was born in Yorkshire, studied philosophy in London and then worked as a lawyer, before moving to Paris in the late 1990s, where he changed tack again and began designing vases for star French florist Christian Tortu.

Through Tortu he met Annick Goutal, the legendary pianist turned model turned independent perfumer, which must have…

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