Annick Goutal

Eau de Monsieur

Mention the name Annick Goutal and the first scent that springs to mind is Eau d’Hadrien, the intensely lemony, slightly hair-sprayish scent that was launched in 1981 and went on to become the company’s best-seller.

But before Eau d’Hadrien came Eau de Monsieur. Launched in 1980, discontinued for a while and then relaunched in 2013, it shares its lemony, eau de cologne-like zest with Eau d’Hadrien, but it’s an altogether quieter, softer fragrance.

Eau de Monsieur, like Eau d’Hadrien, is based around the zesty, zingy smell of lemons and the slightly pear-drop-lemony sweetness of lemon verbena (extracted from the leaves of a straggly South American shrub).

But while that’s pretty much the start and the finish of Eau d’Hadrien, that initial burst of sharp sweet freshness quickly fades to reveal what smells a bit like a sun-drenched Greek mountainside underneath – that scent of crushed thyme, cistus leaves and lavender, which in this case has an added touch of helichrysum, that strong-smelling everlasting flower that the French call immortelle.

Immortelle isn’t a scent that everybody loves: to me it has the richness of brandy and Christmas pudding and crackling pine-log fires, but to other people it has a medicinal TCP smell, which isn’t something you necessarily want in a perfume.

In Goutal’s fantastic Sables, released a few years later in 1985, immortelle is the main ingredient, but in Eau de Monsieur it’s used in moderation to give a subtle background sweetness. According to the list of ingredients on the Annick Goutal website, it also includes patchouli and sandalwood, which add a bit of their gentle warm woodiness to the mix, and there’s a little bit of bitterness too, which other writers have ascribed to that classic men’s-fragrance ingredient, vetiver.

It’s not, perhaps, the most original perfume out there, and it’s disappointing to discover that it only last an hour or so on the skin, but Eau de Monsieur is classy, attractive, natural-smelling and easy to wear, which is a lot more than you can say for the majority of men’s fragrances.