Article Archive

Burnt out

1 February, 2015

Just back from yet another home-fragrance launch. Nice people, perfectly nice products, but does the world really need more reed diffusers and scented candles? (For that matter, does the world really need any reed diffusers and scented candles? But that’s another question.)

Go into a big department store today and it sometimes feels like there are whole floors given over to home fragrance: rack after rack of virtually identical products and virtually identical scents. How does anybody choose? And who is buying all this stuff?

What I can’t get my head round is why anyone feels it’s worth launching yet another brand in such a super-saturated marketplace. Starting a company and creating new fragrances takes a big investment, and making your money back must be increasingly tough. But there again maybe it’s an easy way to make big profits, and I’m simply not in the know.

The people I met today obviously felt that their products were sufficiently different to stand out from the crowd, but a weary feeling of familiarity washed over me as they described the ‘story’ behind each scent, complete with misspelled press-releases. I’ve seen it all so many times before. Just please don’t buy me a scented candle for my birthday.

Frederic Malle

Cologne Bigarade

10 January, 2015

Every morning for my breakfast I have tea, toast and home-made marmalade. It’s one of my favourite things, and I love the bittersweet smell of Seville oranges, which only appear in the shops for a couple of weeks around this time of the year.

In fact as I sit here writing this post in January, Roy is busy cooking marmalade next door, and the powerful odour of bitter orange (known as bigarade in French) is suffusing the house from kitchen to attic.

So it could hardly be a better time to review Cologne Bigarade, created by the perfumer Jean-Claude Ellena for the French fragrance curator and marketeer, Frédéric Malle (nephew of the film director Louis Malle). Launched in 2001, it was one of the first of the Editions de Parfums Frédéric Malle, and to my mind it’s one of the most immediately appealing and easy to enjoy.

On first – I was going to say ‘glance’, but I suppose I should say ‘spritz’, it smells like a simple but high-quality natural scent, with the exact mix of sweet green freshness and slight bitterness that you get from orange peel and its bitter pith.

You could, I guess, just bottle Seville-orange extract and have done with it – and apparently Jean-Claude Ellena did commission a special new essence for this scent, obtained by molecular extraction. But like all good perfumes Bigarade Cologne is ultimately a clever recreation of what seems, on the surface, like a simple natural scent, using a careful balance of other ingredients to enhance and support the main ingredient.

In this case, Ellena has added a bit of hay and grass – or rather their synthesised essences – which makes the orange even fresher somehow, then subtly underpinned it with a little cedar-wood and rose, adding extra depth and staying-power. You could even say that these extra ingredients suggest the smell of the leaves and the twigs of orange trees, though perhaps that’s going too far.

(Actually, unless you concentrate very hard you can’t really smell them at all; but then we’re so suggestible when it comes to scents that once someone has told you that a particular ingredient is present, you’re more than likely to ‘smell’ it whether it’s actually there or not.)

To me Cologne Bigarade also has a very slight and not unpleasant sweatiness, which (from a short trip to the kitchen and back) is part of the authentic Seville orange smell. In perfume that faint sweatiness is often derived from cumin, and I wonder if there might be a touch of that classic curry spice here too.

Cologne Bigarade is not, perhaps, the most complex perfume on the market, but like most of Jean-Claude Ellena’s fragrances it’s rather more thoughtful and unusual than the general run. Given that he’s also the in-house perfumer for Hermès, it immediately made me think of Hermès’ classic Eau d’Orange Verte, which is also based on the scent of bitter oranges. Though that perfume was originally created by Françoise Caron in 1979, Ellena developed a new version in 2004 called Concentrée d’Orange Verte.

Eau d’Orange Verte is one of my all-time favourite fragrances, yet comparing them side by side, it smells sharper and fresher, but perhaps also slightly less interesting than Cologne Bigarade, which also seems to have much more staying power (a rare quality in a citrus-based cologne, though you can also find it in the fantastic sherbet-lemon Monsieur Balmain).

All the fragrances in the Editions de Parfums Frédéric Malle are expensive, and Cologne Bigarade is no exception, even if its packaging is extremely smart. The heavy, plain-glass bottle has a chunky black cap and comes in a slide-out, black foam-padded box, which in turn slides out (with some effort) of a scarlet card wrapper. If you have money to burn then there’s an even more expensive version called Bigarade Concentrée, which I’ve smelled as a sample and lasts even longer than Cologne Bigarade. The concentrated version also seems to have less of that faint sweatiness about it, which I suspect many people would prefer; I think I do too.

Either way, a fresh but unusual cologne is a wonderful thing to have, so full marks to Jean-Claude Ellena and Frédéric Malle for giving men something a bit different to wear. In a similar vein, though with a very different smell, is Malle’s Geranium Pour Monsieur, which I hope to be able to review before long; watch this space.

 

Givenchy

Givenchy Gentleman

25 October, 2014

I don’t often, to be honest, feel very hippyish, but on the odd occasions when I do then Givenchy Gentleman suits my mood very well, with its distinct patchouli smell.

The original version was released in 1974 to tie in with couturier Hubert de Givenchy’s first ready-to-wear boutique, and it must have seemed bang on trend back then. Created by Paul Lèger (who also had a hand in the big-selling women’s perfume, Anaïs Anaïs), it was quickly hailed as a masterpiece, but has since been turfed out of the perfume pantheon, not least because the original recipe was fiddled about with a few years ago – presumably to save money and comply with tighter industry regulations.

If Givenchy Gentleman contained nothing but patchouli I wouldn’t be writing this review, but Lèger’s long list of ingredients included cinnamon, vetiver and something that approximates to the smell of leather. The last two in particular give the scent its appealing earthy, masculine character and stop it from being too sweet or cloying; it also contains (or contained) a whole host of other fragrance ‘notes’, including lemon and bergamot, tarragon, cedar and sandalwood, which added to Givenchy Gentleman’s complexity and depth.

It may not be the perfume that once it was, but I haven’t yet found a more wearable patchouli-based scent for men, though I have to admit that the latest version (has it been reformulated again?) starts well but then develops a slightly sour, unattractive undertone on the skin.

It’s been repackaged too, and the latest bottle has such a cheap label that if I didn’t know better I’d be inclined to suspect I’d been sold a dodgy knock-off from a market stall. Sadly it seems that the knock-off effect is entirely Givenchy’s own.

How to store perfume

16 October, 2014

One of the first things many people do when they get a new perfume home, perfectly understandably, is to unwrap it and throw the packaging away. And who can blame them? Perfume boxes are rarely the most exciting things to look at, while a great deal of thought often goes into the bottle, and some bottles are things of beauty in their own right.

The trouble is, this is just about the worst thing you can do, especially if, like a lot of people, you then keep the bottle on your windowsill in bright daylight or in a well-heated bathroom. For perfume is like wine: it degrades surprisingly quickly in strong light or high temperatures, darkening in colour and losing its subtleties of smell.

On the other hand, if you look after it properly, like wine, most perfume will keep for years: I have bottles that I bought ten or fifteen years ago that smell just as good now as they did on the day I first opened them. The key is to keep them dark and cool, and for that purpose the easiest thing to do is to store them in their original packaging. Some people go further still: a pop star I once met keeps hers in a special fridge, which is what perfume companies do as well.

I know it seems a shame to hide a handsome bottle, but then if manufacturers made their boxes more attractive then people would be less likely to discard them. There again maybe that’s the idea, though there are honourable exceptions: take a bow for your boxes, James Heeley, Hermès, Etro and Frédéric Malle.

So, next time you buy a perfume, treat it right. After all you wouldn’t spend £80 on a bottle of wine then keep it in a boiler cupboard, would you?

Hermès

Eau de Narcisse Bleu

10 October, 2014

Pretty much everyone I know loves Hermès’ deliciously fresh and zingy Eau d’Orange Verte, so when Eau de Narcisse Bleu (literally ‘blue narcissus water’) was launched in 2013 it had a tough act to follow. As I’ve never seen a blue narcissus / daffodil, I think it’s safe to say that this perfume has an element of fantasy about it, and as a smell, too, it’s perhaps rather more complex and a little less instantly accessible than its predecessor. But give it a little time and I think it’ll grow on you.

Eau de Narcisse Bleu may not have the euphoric mood-lifting freshness of Eau d’Orange Verte, but it has a gentle softness that, once you’ve smelled it for a while, is extremely appealing in its own right. It does have the faint sweetness of real daffodil flowers (try sticking your nose in one on a sunny day next March and you’ll see what I mean), but what narcissus extract smells of most, rather unexpectedly, is fresh hay. *

Now, I have nothing against smelling of hay, which is a lovely scent in its own right, but what Hermès’ much-mythologised perfumer, Jean-Claude Ellena, has done is blended the smell of hay with a whole raft of subtly complementary fragrances. Most of them are quite ‘green’ – that is, they smell fresh and natural, like grass and leaves, but not especially sweet or flower-like.

To me it has a slight but definite scent of fig-leaves, which for anyone who loves L’Artisan Parfumeur’s wonderful Premier Figuier as much as I do can only be a good thing. Whether this figginess is (excuse the pun) a figment of my imagination I’m not sure, but among the other ingredients that Ellena lists is galbanum, which is extracted from the root of a wild Iranian plant that looks a bit like fennel or cow-parsley, and indeed is distantly related to them.

Galbanum has a marvellously fresh sappy smell like newly-snapped pea-pods, and is one of the most important components of ‘green’ perfumes, but its greenness, here, is tempered by the hay-like sweetness of narcissus, with a hint of earthy bitterness underneath which manages to stop it from smelling at all girly.

If my description makes it sound a bit complicated, don’t be put off, for it’s such a well-blended perfume that there’s nothing discordant about it. In fact if anything it is, perhaps, a little too gentle for its own good, as it’s a ‘quiet’, thoughtful scent that stays close to your skin and doesn’t, on the whole, grab other people’s attention. It’s discreet and refined, in other words, rather than a ‘look-at-me’ perfume, which is perfect if you want to smell good without drawing attention to yourself. Go try it.

* I say ‘narcissus extract’, but one of the irritating things about perfume marketing is how vague – and frankly clueless – most descriptions of perfume ingredients actually are. For as anyone who actually grows the things themselves knows full well, a bright-yellow daffodil like Narcissus ‘February Gold’ smells very different to Narcissus papyraceus, the so-called paperwhite narcissus; the former has a gentle, hay-like scent, while one of the big selling-points of paperwhites is their powerful, almost jasmine-like perfume, the sweetness of which, en masse, can have a touch of the slightly repellent stagnant-water smell that perfumers refer to as ‘indolic’. If only perfume PRs were taught some basic botany.

Postscript – mystery solved, but only by going to the source: in France last week I visited IFF-LMR, the legendary natural raw perfume materials company near Grasse, and what should we get talking about but their narcissus extract, which is derived from the beautiful Narcissus poeticus, fields of which grow wild in the uplands of the Lozère. Did they use other species of daffodil as well? No, came the answer, and it’s their extract that you’re smelling (among many other things) in Eau de Narcisse Bleu.

 

Hermès

Vétiver Tonka

18 August, 2014

Like several other major perfume and fashion brands, Hermès has, in recent years, organised its range of perfumes into a number of different groups. I’m guessing that this is partly to help them refine their message for different segments of the market, but I also wonder whether it has something to do with their in-house perfumer, Jean-Claude Ellena, trying to bring order to a rather disparate collection of scents, in the way that a newly appointed curator might attempt to impose order on a rather muddled art collection.

Whether intentionally or not, the groups have been divided in a way that reflects the gradual shift away from gendered to genderless scents, with most of the pre-Ellena perfumes being assigned, in the old-fashioned way, to either women or men (men getting Bel Ami, Equipage and Terre d’Hermès). By contrast most of the more recent scents are categorised by type, not gender, and described as ‘for sharing’ – currently five in Les Colognes collection, four in Les Jardins and eleven in the much more expensive Hermessences range, leaving Eau d’Hermès and Voyage d’Hermès standing on their own.

I’m guessing that the mass-market scents – Voyage and Terre d’Hermès – bring in most of the cash, but what seems to interest Hermès most (and, by extension, Jean-Claude Ellena) are the Hermessences: there are already more of them than there are in any other range, and they’re the only fragrances for which the company does its own in-house PR. They’re also almost twice the price of other Hermès scents: £161 for a 100ml eau-de-toilette as opposed to £73-£80 for a 100ml eau-de-toilette from any of the other groups.

Given how much they cost, you’d expect the Hermessences to be more unusual and have more staying-power than Hermès’ other perfumes, and at least in the case of Vétiver Tonka, that seems to be true. One often-repeated criticism of Jean-Claude Ellena is that the perfumes he creates tend towards the light and evanescent – delicate compositions that disappear all too quickly on the skin. Some people might regard that as a good thing, but as a value-for-money Yorkshireman I want to get some bang for my buck.

Vétiver Tonka certainly lasts, so that’s a good start. It’s also unusual, which for me is another plus – so many perfumes smell almost identical these days. But unusual doesn’t always mean attractive, or even wearable – just smell the amazing Bulgari Black, which is a brilliant scent, but also almost unwearable, at least outside a nightclub. Vétiver Tonka certainly isn’t in that league, but nor does it fit into an easily recognisable ‘normal’ category of scents.

Vetiver, of course, is a classic ingredient of many perfumes aimed at men: extracted from the roots of a tropical grass, it smells earthy and dry, but also fresh; it has the added advantage of being extremely long-lasting, and it can enhance the longevity of other ingredients too. The vetiver that Jean-Claude Ellena has used here, though, is a smoother, less rough-edged extract, which makes the perfume smell perhaps a little more feminine than I’d normally expect.

Tonka – the perfume ingredient, not the toy company – comes from the beans of the cumaru tree, Dipteryx odorata, which grows in Central America and, like laburnum and wisteria, belongs in the pea family. These beans yield coumarin, a chemical that was often used as a cheaper substitute for vanilla; coumarin also smells a bit like cinnamon, almonds or cloves, all of which I get traces of in Vétiver Tonka.

In many ways this is a perfume that does what it says on the tin, for if you can imagine the earthy smell of vetiver mixed with the foody smell of tonka (which many people find slightly chocolatey, probably because of its association with chocolate), then that’s pretty much how Vétiver Tonka smells. The vetiver helps it last all day, but what I mostly smell is the tonka, doubtless blended with many other things – there’s a gentle nuttiness, a bit like rum or sherry, or even a kitchen in the middle of baking day.

When I asked my mum what she thought of it she said, ‘It’s a very nice smell, but it doesn’t really smell like a perfume,’ and I think that pretty much sums it up. Not something you’d necessarily want to adopt as a signature scent, but a quality perfume to try if you fancy smelling a bit out of the ordinary. It also comes in a very nice Hermès box (with a rather cheap-looking cloth bag inside), and the clear-glass bottle – cleverly suffused with pale green – is satisfyingly chunky, with a stitched-leather cap, though whether all that makes it £161 I’m still not sure.

Hermès

Concentré d’Orange Verte

18 July, 2014

In 1979, Hermès launched a brilliant take on the classic men’s eau-de-cologne. Simply called Eau de Cologne d’Hermès, it was created by Françoise Caron, who you could almost say had perfume in her blood. Born in the one-time capital of French fragrance, the Provençal town of Grasse, into a family that worked in the perfume trade, both she and her brother, Olivier Cresp, became highly regarded professional perfumers in their own right.

Many perfumes are variations on a theme, and the fresh, citrusy scent of eau-de-cologne is probably the best-known theme of all. But some variations are more interesting and successful than others, and Françoise Caron’s master-stroke was to turn up the volume, if you like, on a single ingredient – bitter orange – that plays a subsidiary role in most colognes.

The effect is delicious and bracingly sour-sweet, like a proper old-fashioned lemonade, but because orange is a more powerful, complex citrus scent than lemon it has far more depth and staying power. Françoise Caron also included mint (which adds a minor cooling touch), as well as lime and blackcurrant buds – which, if like me you have blackcurrant bushes in your garden, you’ll know have an intriguing scent, both sweet and slightly foxy.

Eau de Cologne d’Hermès continued in production until 1997, when Hermès changed its name to the slightly more individual Eau d’Orange Verte, though the scent remained the same. One criticism of Caron’s original perfume was that it didn’t last very long, and presumably as a response to this, in 2004 a concentrated version was released, tweaked by in-house perfumer Jean-Claude Ellena and helpfully called Concentré d’Orange Verte.

It’s this version I like best, I suppose because it seems to have retained all the character of Françoise Caron’s original yet packs a rather more powerful punch, and on my skin at least it certainly seems to last a good hour or two. It’s a zesty, uplifting and – I’d say – a happy scent, and one that I’d happily wear every day. Perfect for lifting the spirits on a dull grey Monday morning.

 

Random recent round-up

15 July, 2014

Following on from my brief review of Francis Kurkdjian’s latest men’s fragrance, PLURIEL, here are three more recent releases that I’ve been given by generous perfume companies, but that don’t appeal enough to me to merit giving them a full review.

I’ll start with Cartier’s DECLARATION L’EAU. Like the original Déclaration, L’Eau comes in a thin, high-shouldered, easy-(if you’re me)-to-knock-over bottle, and has the same fiddly, easy-to-break spray-closure. It’s also almost impossible to get the bottle back inside the box, thanks to an awkward cardboard liner.

As for the fragrance itself, it’s pleasant enough, smelling fairly fresh and natural when you first spray it on, with lemon and slightly sweaty hint of cumin. It’s not something I’d rush out and buy when there are so many better perfumes to choose from, but at least it’s not objectionable, though the curry-sweat cumin smell doesn’t really appeal to me.

Hermès’ TERRE D’HERMES EAU TRES FRAICHE smells reassuringly expensive, as you’d hope from this brand, with a fresh mandarin eau-de-cologne start; interestingly a trace of spicy cumin comes out after a while, similar though not quite as insistent as the sweaty cumin smell in the Cartier Déclaration L’Eau. At least this is a perfume you actually want to try on your skin.

But what I really like is the classy clear-glass bottle, with its moulded-H base subtly tinted in Hermès orange. It’s an elegantly minimalist design with minimalist lettering, topped with a metal plate and a clever new cap that twists down to reveal the spray.

By way of contrast, Paul Smith’s EXTREME SPORT is horrible in every way. According to its website, ‘the top notes are full of energy and freshness from Florida oranges and a double shot of frosted spearmint. The floral heart of the fragrance combines the original geranium floral facet, with the freshness of lavender – and the unforgettable dry-down signature of incense is enriched with vibrant cedarwood’. That’s one way of describing it: to me it smells like toilet cleaner.

The mingy-looking bottle is no better. A blue-glass square with a cheap-feeling plastic cap, it’s adorned with a nasty out-of-focus transfer of a stop-watch on the back: so sporty. Even the name is naff: ‘Extreme’ and ‘Sport’ being surely two of the most overused words in mass-market men’s perfumery.

Admittedly it’s cheap as perfumes go (under £40 for 100ml), but I don’t think that’s any excuse. In fact all the Paul Smith perfumes are a bit of a puzzle to me: he’s universally admired as such a stylish, switched-on (and by all accounts personally charming) designer, but the perfume packaging has none of the style of the fashion brand, and I haven’t smelled a single perfume in what’s now quite a large range that I’ve liked.

Could the answer be that Paul Smith simply isn’t interested in perfume, or has no sense of smell? Of course I know that designers rarely have much to do with the scents sold under their name, but you’d think that someone as apparently exacting as Smith would make sure that the fragrances were more on brand than they are. For now it’s a perfume mystery.

Etro

Greene Street

26 April, 2014

The Italian fashion brand Etro made its name with a neo-hippy mix of paisley prints and clashing colours, so it’s no surprise that, among the 25-odd perfumes they’ve released since 1989, there’s the occasional whiff of patchouli and joss-sticks.

Their latest nod in that direction is Greene Street, launched in 2012 to coincide with the opening of their second Manhattan boutique on – you’ve guessed it – Greene Street in SoHo. According to Etro, ‘the western bohemian spirit is the heartbeat of the quarter’, though given that near neighbours include Chanel and Marc Jacobs, Etro’s idea of bohemian may be rather different from yours and mine.

As for the perfume, here’s what they say about it: ‘A symphony of spices create the perfect scent for the modern cosmopolitan man, for those who follow fashion but add their own unique touch of personality to every look. Versatile and distinctive, this perfume also magically adapts a more feminine tone when worn by a woman, thanks to the seductive subtle undertones.’

Got that? Personally I think it smells a bit like that old Body Shop hit from the 1980s, Dewberry, with its slightly choke-inducing mixture of spice and fruitiness. In Greene Street’s case, the scent ingredients include pepper (specifically the ‘pink pepper’ that, in the perfume world, has been so puzzlingly fashionable for the last few years), underpinned with nutmeg, violet and incense, among other things.

I’ve no idea which perfumer created Greene Street, though I see that a number of Etro’s previous fragrances were put together by the French perfume company Robertet; maybe one day we’ll be told, but there again they may be perfectly happy to remain anonymous.

It’s not a horrible perfume, which instantly sets it above most of its competitors on department-store shelves around the world, but neither can I see it becoming one of my favourites. Which is a shame, as much as anything because I think that Greene Street is particularly well packaged and presented.

I haven’t, up to now, included packaging when I’ve illustrated a perfume, but I like this box so much, with its abstract paisley design on the outside and purple inner lining, that I think it’s worth a mention – not least because storing perfumes in their boxes is so much better for them than exposing them to light, and really well-designed packaging is a great encouragement on that front. So two cheers for retro Etro.

 

Angela Flanders

Artillery No. 4

10 March, 2014

Picked up for a fiver in a Vogue House charity sale, entirely on the look of the bottle (you had to move fast), Artillery No. 4 turns out to be an unexpected treat. Launched in 2012, it was created by Angela Flanders, an English perfumer whose scents have an appealingly home-made quality which extends, in this case, to the label’s hand-written ‘4’.

The name is a nod to the location of her shop in Artillery Passage, a splendidly Dickensian alleyway just east of the City of London. But it’s also a good choice for this particular perfume, as No. 4 has a whiff of gunpowder about it, or at least a hint of bonfire-night smoke.

It’s actually based around vetiver, the earthy-smelling tropical grass root that gives a bracingly bitter character to many classic men’s fragrances, but for once vetiver plays a fairly discreet background role. The first thing I smell, apart from that smokiness, is lavender (lots of it), another classic male scent – this is a very masculine fragrance. It’s spicy without being overpowering, with a gentle touch of orange provided by bergamot oil.

I like Artillery No. 4 a lot, though it’s not particularly long-lasting, which is unusual in a perfume that’s based on vetiver. It also comes in a simple yet attractive bottle, which is more than can be said for so many fragrances these days. How nice to stumble across a fragrance that deserves to be better known.