Chanel

Egoïste

The first thing I think when I smell Egoïste is ‘spicy!’ It’s a big, bold, in-your-face fragrance, well-suited to its name, which doesn’t suit everyone – in fact I’ve never thought it really suited me. But if you have the confidence to carry it off it’s a superb perfume of its kind.

Egoïste was created by Chanel’s long-standing in-house perfumer, Jacques Polge, and released in 1990 with the kind of blitzkrieg advertising that Chanel does so well. Possibly too well, since I suspect that fewer people remember the perfume than Jean-Paul Goude’s brilliant film, in which a bevy of deranged-looking models screamed ‘Egoïste!’ while slamming open and shut the blinds of a scaled-down version of the Hôtel Carlton in Cannes.

But back to the perfume. The spiciness of Egoïste is of the sneeze-inducing peppery kind, and for a long time I assumed it was just that – black pepper, mixed with the scents of (among other things) rose, vanilla and sandalwood. But looking at the ingredients again I wonder if at least some of the pepperiness actually comes from carnation – not the scentless supermarket kind but those wonderful old-fashioned ‘clove-scented’ carnations, which have an intoxicating, slightly peppery smell all their own.

The reason I rarely wear Egoïste, though, is less to do with its pepperiness than with another of its main ingredients: vanilla. I’ve no doubt that Chanel uses only the finest quality vanilla in its perfumes, but it’s simply not a smell that – in fragrances, at least – I particularly like. Part of the problem is that, for a while, vanilla was so widely used in perfumes aimed at young women, with the result that (to me at least) it smells too sweet and teenage-girly. And it’s such a foody smell as well: I love what vanilla does to chocolate, but I’m not sure I want to wear it on my skin.

Still, like any work of great skill, I admire its artistry, even if it doesn’t seem to suit me. If you haven’t already tried it then give it a go and see if it works for you.