The Sniff Box – Perfume In Plain English

Tagged With ‘bergamot’

Givenchy

Givenchy Gentleman

I don’t often, to be honest, feel very hippyish, but on the odd occasions when I do then Givenchy Gentleman suits my mood very well, with its distinct patchouli smell.

The original version was released in 1974 to tie in with couturier Hubert de Givenchy’s first ready-to-wear boutique, and it must have seemed bang on trend back then. Created by Paul Lèger (who also had a hand in the big-selling women’s perfume, Anaïs Anaïs), it was quickly hailed as a masterpiece, but has since been turfed out of the perfume pantheon, not least because the original recipe was fiddled about with a few years ago – presumably to save money and comply with tighter industry regulations.

If Givenchy Gentleman contained nothing but patchouli I wouldn’t be writing this review, but Lèger’s long list of ingredients included cinnamon, vetiver and something that approximates to the smell of leather. The last two in particular give the scent its appealing earthy, masculine character and stop it from being too sweet or cloying; it also contains (or contained) a whole host of other fragrance ‘notes’, including lemon and bergamot, tarragon, cedar and sandalwood, which added to Givenchy Gentleman’s complexity and depth.

It may not be the perfume that once it was, but I haven’t yet found a more wearable patchouli-based scent for men, though I have to admit that the latest version (has it been reformulated again?) starts well but then develops a slightly sour, unattractive undertone on the skin.

It’s been repackaged too, and the latest bottle has such a cheap label that if I didn’t know better I’d be inclined to suspect I’d been sold a dodgy knock-off from a market stall. Sadly it seems that the knock-off effect is entirely Givenchy’s own.

Aramis

Aramis

AramisSnobbery seeps into most areas of life, including perfume, and it’s never a very attractive trait, though it’s something that most of us have been afflicted by at one time or another – at least until we learn better.

As our knowledge of perfume grows, a lot of us get a bit embarrassed about the mass-market fragrances we might once have liked. In some cases that’s fair enough: I don’t imagine that, if I went back and smelled the M&S aftershave I was given for a teenage birthday, I would think ‘wow, what a fantastic example of the perfumer’s art’. On the other hand, by turning our backs on popular perfumes we risk throwing out the Brut with the bathwater.

Aramis illustrates this danger very well. It might have been around as long as anyone can remember. It might (at least until fairly recently) have been as cheap as chips. It might not have come in the most stylish bottle, or the most alluring packaging. Yet it’s actually a wonderful, sexy, high-quality fragrance, which deserves its place on any perfume-lover’s (cool, dark) shelf.

Aramis was launched in 1964, the same year as the original Brut for Men. The first perfume in Estée Lauder’s all-male range of fragrances and skincare, it came to Britain in 1965, and at first was sold exclusively in Harrods – which just shows you images can change.

It was created by one of the finest perfumers of the time, Bernard Chant, who worked for the perfume multinational, International Flavors and Fragrances (IFF), and died in 1987. Chant made his name with the women’s perfume, Cabochard, which was launched in 1959. Combining the dry, leathery smell of isobutyl quinolene with bitter orange, jasmine, ylang-ylang, and various kinds of spice, it was a powerful, confident scent, and quickly became a best-seller – though it has been repeatedly reformulated since, so today’s Cabochard bears little or no resemblance to the original.

I mention Cabochard at some length because, when Chant came to create Aramis for Men, it seems he simply (as far as anything is simple in perfumery) adapted the formula for Cabochard, taking some of the floweriness out and emphasising its leathery-woodiness. The result is an equally punchy fragrance with lots of depth, but just enough rough-edged masculinity (including the sharp spicy-sweaty smell of cumin) to make it appealing to the stubbliest of men.

Aramis is spicy, sweet and long-lasting, and though its spiciness initially made me think of Chanel’s Egoïste, a quick comparison reveals that the latter is much more floral, with a strong dose of vanilla that Aramis lacks. If it doesn’t smell as unusual as some of the men’s perfumes I love, that’s as much as anything to do that it has been around for so long that we’ve since smelled lots of cheap copies, making it seem less original than it actually was in its time.

Bernard Chant went on to create a number of other fine perfumes for Estée Lauder’s various brands, including Azurée (1969) and the well-known Aromatics Elixir (1971), as well as the men’s fragrances Aramis 900 (1973, reviewed here), Devin (1978) and JHL (1981), which were repackaged and relaunched in 2009. They’re all worth exploring, and there’s nothing about them to be snobbish about.

Hermès

Equipage

Equipage is a perfume I hadn’t smelled for years. I had a bottle long ago, but when it ran out I never got round to replacing it. Actually I’d forgotten how good it smells, so I’m delighted to have it back. It’s as timeless and well made as a piece of Hermès saddlery, and it even has something of the same comforting, leathery smell.

The first Hermès perfume to be aimed at men, Equipage was created by Guy Robert, one of the leading perfumers of his generation. You could say that Robert had perfume in his blood. He learned his trade in Grasse, once the world capital of perfumery and still an important production centre today. His uncle, Henri Robert, succeeded Ernest Beaux as perfumer-in-chief at Chanel, where he created No.19 and Pour Monsieur.

Equipage shares much of its character with Pour Monsieur, smelling effortlessly grown-up, discreet and rather conservative. The funniest comment I’ve seen online is that it ‘makes you smell ten years older. Richer, maybe; but older’, and I think that’s right, but now I’m older myself it’s nice to at least smell rich.

For a men’s perfume it has rather more floral ingredients than one might expect, including lily of the valley, jasmine and carnation, but they’re so subtly blended together that you’d never know. The flowers give it a little sweetness, but that’s balanced by the spicy, clove-scented edge of carnation. Equipage also contains a lot of orange, in the form of bergamot, squeezed from the peel of the Sicilian bergamot orange, Citrus bergamia, which is also used to flavour Earl Grey tea.

But that’s not all. This rich and complex fragrance also includes oakmoss (or a synthetic equivalent), which is actually a type of lichen that smells like a forest after rain; as it happens oakmoss also features in Pour Monsieur and Chanel No19. You might also be able to smell a touch of patchouli, that favourite 1970s fragrance, and perhaps a little Badedas-like pine – another forest touch.

There’s much, much more, which makes Equipage worth returning to again and again. It may not be the most avant-garde of fragrances, but if you want something reassuringly luxurious, it’s up there with the best.

 

Aramis

Aramis 900

Aramis 900

Aramis is one of those mid-market brands that seems to have been around for ever, and for that reason it’s often overlooked or, worse, looked down upon. Which is, I think, a shame, because there are some classic men’s perfumes in the range.

The all-men’s brand was launched in 1964 by Estée Lauder and her husband Joseph, with the eponymous Aramis (which I’ve reviewed here) as the first fragrance in the range. Though I’d always assumed the brand and the perfume were named after the character in The Three Musketeers, legend has it that it actually commemorates an obscure town in Armenia, which these days is transliterated as Yeremes. It sounds like a leg-pull, but then we’re also told that the Lauders were working with an Armenian designer at the time by the name of Arame Yeranyan, so you never know; I’ll let you know if I can get a definitive answer out of somebody.

Whatever the truth of the matter (and the perfume industry’s relationship with historical fact can sometimes be rather shaky), Aramis was a big success, and in 1973 it begat Aramis 900. Like the original Aramis it was created by Bernard Chant, a brilliant French perfumer who loved spicy, leathery fragrances, and it’s very much along those lines.

In fact, as it’s often been pointed out, if Aramis 900 hadn’t been marketed for men, it would have worked just as well as a woman’s scent – a good example of the obvious but too rarely grasped fact that in itself perfume has no gender. Just smell Clinique’s classic woman’s perfume, Aromatics Elixir, and you’ll see what I mean: it was also created by Bernard Chant and to many people smells identical to Aramis 900.

Aramis 900 is a deep, spicy, complicated scent, which makes most contemporary offerings smell weedy and washed-out by comparison. Today you’d only expect to find a men’s fragrance smelling this rich and complex in an expensive ‘exclusive’ range like Tom Ford or Armani Privée, but when it was launched it was aimed squarely at the middle market: these were not expensive perfumes.

Like the majority of other men’s perfumes, Aramis 900 includes lemon and bergamot, but among its more persistent and powerful ingredients are carnation, orris (iris) root, geranium, oakmoss, patchouli and vetiver, as well as rosewood oil, the natural form of which comes from an increasingly threatened rainforest tree, Dalbergia nigra.

Unlike most modern men’s perfumes, though, Aramis 900 has a predominantly floral scent, which to me smells like a mix of clove-scented carnation and old-fashioned rose. Though floral fragrances were popular with Victorian men, in 20th-century western culture they came to be thought of as ‘girly’, though for no particularly logical reason as far as I can see.

Luckily that didn’t stop perfumers from using floral ingredients in men’s perfumes, but in the case of Aramis 900 those flowery scents are brilliantly disguised by all sorts of other things, including a faintly ‘dirty’ smell that adds an oddly sexy extra to the mix. The forest-floor oakmoss and vetiver also stop it smelling sweet, while the carnation (despite being a flower) gives it the same kind of peppery spiciness that you can smell in Chanel’s Egoïste.

The amazing thing, to me, is that perfumes like Aramis 900 have been so cheap for so long, but in 2009 it seems to have dawned on Estée Lauder Inc what they had on their hands, and six perfumes in the Aramis range – including Aramis 900 – were relaunched and repackaged in matching bottles. Now priced at a less mass-market £60 and titled a ‘Gentleman’s Collection’, presumably the hope is that men who liked one fragrance might go on to collect the rest. Given the quality of most men’s fragrances today I’d say that wouldn’t be a bad idea.

Angela Flanders

Artillery No. 4

Artillery No. 4Picked up for a fiver in a Vogue House charity sale, entirely on the look of the bottle (you had to move fast), Artillery No. 4 turns out to be an unexpected treat. Launched in 2012, it was created by Angela Flanders, an English perfumer whose scents have an appealingly home-made quality which extends, in this case, to the label’s hand-written ‘4’.

The name is a nod to the location of her shop in Artillery Passage, a splendidly Dickensian alleyway just east of the City of London. But it’s also a good choice for this particular perfume, as No. 4 has a whiff of gunpowder about it, or at least a hint of bonfire-night smoke.

It’s actually based around vetiver, the earthy-smelling tropical grass root that gives a bracingly bitter character to many classic men’s fragrances, but for once vetiver plays a fairly discreet background role. The first thing I smell, apart from that smokiness, is lavender (lots of it), another classic male scent – this is a very masculine fragrance. It’s spicy without being overpowering, with a gentle touch of orange provided by bergamot oil.

I like Artillery No. 4 a lot, though it’s not particularly long-lasting, which is unusual in a perfume that’s based on vetiver. It also comes in a simple yet attractive bottle, which is more than can be said for so many fragrances these days. How nice to stumble across a fragrance that deserves to be better known.

Christian Dior

Eau Sauvage

Eau SauvageHow did I get this far without reviewing Eau Sauvage? And now that I’ve finally got round to reviewing it, how am I going to do justice to such an iconic perfume? OK, I’ve covered Eau Sauvage Extrême, but that’s a dreary spin-off and bears little relation to the glorious real thing. So, deep breath now, and here we go.

Created by the legendary perfumer Edmond Roudnitska, Eau Sauvage was launched in 1966, and it’s deservedly regarded as one of the greatest men’s perfumes of all. Roudnitska’s took the idea of a classic men’s cologne, packing it full of fresh, zingy, clean-smelling bergamot-orange oil from southern Italy, but then he did a brilliant thing, by blending it with an equally strong dose of a recently patented chemical called Hedione.

Hedione smells of jasmine – as well it might, since it was discovered by chemists during the process of deconstructing the molecular bits and bobs that, collectively, create natural jasmine’s heady, narcotic scent. Hedione’s real name is methyl dihydrojasmonate, and it was first isolated in 1958 by Dr Edouard Demole, who worked for the giant Swiss perfume company Firmenich.

Methyl dihydrojasmonate has a light jasmine smell but also something citrusy about it, giving Edmond Roudnitska a jigsaw piece that fitted into both the bergamot orange of a man’s cologne, and also had something – but crucially not too much – of natural jasmine’s sumptuous, powerfully floral scent, which most men would have considered far too feminine to wear.

To this Roudnitska added lavender – another floral scent, though this time one whose herby, faintly sweaty character had made it a long-standing male favourite – as well as a range of other, less pronounced ingredients including oakmoss (originally extracted from a lichen that smells of forests after rain) and patchouli, which in small amounts, I’m guessing, enhances the dandified character of Eau Sauvage without pushing it over into full-on let-it-all-hang-out hippiness.

A great perfume is one thing, and an all-too-rare thing at that, but it’s rarer still for a brilliant perfume to be supported by great marketing and presented in a great bottle. And here Eau Sauvage struck lucky again. Christian Dior died in 1957 of a heart attack, but under Yves Saint Laurent and then Marc Bohan, the company commissioned a series of sexy, tongue-in-cheek yet effortlessly elegant posters from René Gruau, arguably the greatest fashion illustrator of the 20th century. They certainly added to Eau Sauvage’s masculine appeal.

Few of us think a great deal about the bottles that contain the perfume we use, though they do have their collectors (most of whom, oddly, seem to have lost interest in the perfumes they contain). But some bottles repay a second glance, and Eau Sauvage is one of them. It was designed by Pierre Camin, who worked for Baccarat and created many of the bottles for the perfumer François Coty, and its chic silver cap, embossed with a pattern of tiny overlapping scales like a freshly-caught mackerel, is said to have been inspired by the silver thimble that Christian Dior always had to hand. The diagonally ridged sides of the bottle itself, meanwhile, are supposed to resemble the regular pleats of a Dior dress, though that seems a bit of a stretch to me.

I could go on, but in the unlikely event that you’ve never smelled Eau Sauvage, or think of it as a tired old dinosaur, I’d rather you headed out and tried it for yourself. Just be careful, though, as Dior have experimented with different versions over the years, and what’s now called Eau Sauvage Extrême (which you’d think would just be a stronger version, as indeed it used to be) is now a completely different fragrance, pleasant enough in a dull way but far less exciting than the original.

My last words, though, go to Edmond Roudnitska, not only because he was a perfumer of genius, but also because he also had something so important to say about marketing that it should be tattooed on the forehead of every perfume-company PR.

‘The choice of a perfume,’ he said, ‘can only rest on the competence acquired by education of olfactive taste, by intelligent curiosity and by a desire to understand the WHY and the HOW of perfume. Instead, the public [is] given inexactitudes and banalities. The proper role of publicity is to assist in the formation of connoisseurs, who are the only worthwhile propagandists for perfume, and it is up to the perfumers to enlighten, orient and direct the publicity agents.’

Here’s to the day his dream comes true.

Cartier

Must de Cartier

I love this perfume, though Cartier have foolishly discontinued it – not only because it’s such an alluringly unusual smell for a man, but also because both perfume and bottle have the feel of solid quality about them, which is more than can be said for a lot of big-brand fragrances.

Must de Cartier pour homme was created by perfumer Nathalie Feisthauer from Symrise, the German-based fragrance multinational, and launched in 2000, but it’s remained relatively little known despite its quality.

To me it has a soft, almost floral smell without being particularly feminine – slightly rose-like, perhaps, but in the delicate a-rose-is-not-a-rose manner of old-fashioned tea roses derived from the wild Rosa odorata. It’s gentle, too, warm without being heavy; in fact the lightness of its warmth is its Achilles heel, as the one thing it really lacks is much staying-power.

The word that crops up most often in reviews is ‘refined’, and I’ll happily second that. Like Chanel’s Pour Monsieur it’s not a statement perfume; that is, it’s not something to spray on if you want other people to notice it, at least consciously. But you’ll still smell mighty fine, even if only someone very close to you is likely to pick up on it.

Maybe it’s just my lack of olfactory sophistication, but Must de Cartier is one of those odd perfumes that – to me at least – smells unlike any of its actual ingredients, which include sandalwood, bergamot, mandarin, anise and tonka bean. That may, of course, be a testament to the skill with which Nathalie Feisthauer blended them together, though when I asked a friend to sniff it they instantly said ‘liquorice’, which I guess must be the anise.

Still, that leaves the question of what Must de Cartier does actually smell like, and I’m still puzzling over that. It has a certain warmth and sweetness, which presumably derives from the sandalwood and tonka bean, but my rose associations may – oddly – be an olfactory red herring, suggested by the Cartier deep-rose red of the chunky bottle top.

It’s a rare fragrance that can be unusual without being weird, elegant without being boring, and distinctive without being overpowering: if only it was still on the shelves.

Yves Saint Laurent

M7

Tom Ford’s relatively short tenure at Yves Saint Laurent, from 2000 to 2004, won him both fans and detractors – among them YSL himself, who used to pen helpful letters criticising Ford’s latest shows. But it was Ford’s own considerable design talents and his genius for publicity dragged the declining fashion house back into the limelight, no more so than with the launch of M7 in 2002.

In a nod to Jeanloup Sieff’s legendary 1971 photograph of a naked Yves Saint Laurent that was used to promote the first YSL men’s fragrance, Ford launched M7 in 2002 with a full-frontal nude of martial-arts star Samuel de Cubber shot by Swedish photographer Sølve Sundsbø.

The all-too predictable storm of controversy may have long since been left behind, and sadly the perfume has since been reformulated and dumbed down, which is a real shame as it was originally an unusual and (to me at least) extremely appealing scent.

Tom Ford’s influence is most obviously apparent with the original bottle (pictured), which was a crisply designed rectangle of brown glass, the colour of medicine bottles. The brown perspex cap clipped on with a satisfying clunk, and the spray mechanism was set two-thirds along the top, giving it a cool asymmetric outline which has ‘designer’ written all over it. (Not literally – keep up!) It’s since been redesigned and the perfume reformulated, which is sadly typical of the industry.

What makes the perfume itself immediately striking is its odd yet somehow very successful combination of fruity sweetness with the almost catch-in-the-throat smell of woodsmoke, which gives it a masculine edge it would otherwise lack. Not very noticeable is an initial burst of  citrus provided by bergamot and mandarin, though that probably adds something to that first impression of fruitiness.

What I hadn’t realised was that perfumers Alberto Morillas and Jacques Cavallier also added a touch of rosemary to the mix. It’s not something that jumps out at you, but smelling it again I twigged, for the first time, that rosemary’s herby smell has something a bit smoky about it too.

It’s a very clever way to emphasise this fragrance’s appealing smokiness, whose dryness is also underlined by a touch of that ultimate in male-perfume ingredients, the bitter earthy smell of vetiver. M7 lasts well too, and if some people find it either too fruity or slightly medicinal, then let them; I really don’t care.

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