Tagged With ‘L’Homme Idéal’

Guerlain

L’Homme Idéal

11 October, 2014

I have before me a bottle of Amaretto liqueur, which I’m tempted to drink, though seeing as it’s ten in the morning I probably shouldn’t. I also have a bottle of the latest men’s perfume from Guerlain, L’Homme Idéal, which you’ll be relieved to hear I won’t be drinking either.

The reason for this conjunction is that several reviews of L’Homme Idéal have suggested that it smells distinctly like Amaretto, so I’m testing whether they do – and the answer is that, side by side like this, they don’t. Amaretto smells far sweeter and more almondy, with a touch of bitter almonds that L’Homme Idéal lacks.

All the same, the Amaretto comparison should give you some idea of L’Homme Idéal’s character: burnt-sugar sweet and, yes, really quite almondy. It’s a smell that won’t appeal to every man (though I suspect a lot of women will like it), and in fact the perfume hasn’t exactly been greeted with universal acclaim, though personally I rather like it.

Launched in June 2014, L’Homme Idéal was created by Thierry Wasser, who has been the company’s in-house perfumer since 2008; I’ve reviewed one or two of his other perfumes, including Guerlain Homme l’eau Boisée and the wonderfully refreshing Cologne du Parfumeur. Its ingredients include orange, rosemary, cedar and vetiver, but the two that most people pick up on are tonka beans and almonds, with a bit of leather thrown in.

Tonka beans are used in a wide range of perfumes, and they have a warm, slightly sweet smell, which many people find reminds them of food, especially chocolate and vanilla. The scent of almonds is less often used (though James Heeley’s fine but painfully overpriced L’Amandière smells of almost nothing else), but they’re what give L’Homme Idéal its distinctly foody, burnt-sugar smell.

Luckily – from my point of view at least – L’Homme Idéal isn’t nearly as sickly-sweet as Thierry Mugler’s revolting Angel, or even as cutesy sweet as Black XS for Men from Paco Rabanne. Sweet smells, like sweet tastes, have something a bit childlike and unsophisticated about them, but Thierry Wasser has toned the sweetness down here by surrounding the tonka beans and almonds with the smells of freshly-sawn wood and new leather, as well as a hint of dry, earthy vetiver.

All in all this is a nice enough fragrance, but it’s a bit too muted and polite to really stand out for me. That may well be intentional, since it seems to be squarely aimed at the big middle market, whose buyers are not widely considered to be particularly adventurous or sophisticated. Mind you they’re also considered to be virtually illiterate, if Guerlain’s French-pretentious marketing guff is anything to go by.

Yes, it’s same old tired perfume bollocks yet again: ‘The ideal man is a myth. His fragrance, a reality. Guerlain decodes men’s aspirations and creates for them a concentrate of ideal. The ideal fragrance? Smart, handsome, strong. Three adjectives, three accords for this fresh woody fragrance that will trigger your full potential.’ As a copywriter myself I’d be ashamed to have written that, though I’m sure whoever did write it was handsomely paid. (The box, incidentally, sports a typographical car-crash that seems to read, ‘Be You. No Need to Anymore Have Your Fragrance.’ Got that? Me neither.)

Still, the smell is nice enough, and the bottle is actually far better than most: a chunky glass square with (according to Guerlain) ‘radical’ matt black lacquer sides and a crisply detailed cap that apparently ‘borrows its guilloché detailing from the world of watchmaking.’ I think they should have borrowed the cap from an Amaretto bottle, but there you go.