Tagged With ‘toothpaste’

Heeley

Menthe Fraîche

31 March, 2017

The mouth-watering smell of mint might be one of the most  refreshing scents in the natural world, but it’s a bugger to use in perfumery, for the simple fact that toothpaste manufacturers got there first. Mint has been the most popular flavour for toothpaste since the early 20th century, so it’s a brave perfumer who decides to make it the main ingredient in a scent.

Enter the Yorkshire-born, Paris-based scentorialist James Heeley, who in 2004 released Menthe Fraîche, a bold and rather brilliant fragrance that puts mint firmly on centre stage – and got away with it without making it smell like mouthwash.

Menthe Fraîche smells fantastically minty by dint of a clever combination of natural and synthetic ingredients that reinforce and support each other in a way that simply spraying mint-oil on yourself never would. James Heeley notes that ‘Menthe Fraîche was a collaboration with a laboratory in Grasse, inspired by the smell of Corscian mint underfoot. It includes bergamot, a lot of cedarwood, fir balsam and white musk. It’s fresh without being overpoweringly minty.’ It includes both spearmint and the colder-smelling peppermint, as well as hints of green tea.

Though sadly it doesn’t last very long on the skin, Menthe Fraîche does keep going longer than some reviewers have claimed; I can still smell it a couple of hours after spraying it on, but then it’s a pleasure to reapply. And it is, after all, a cologne, something you’d use to freshen up on a hot summer’s day, rather than the kind of heavyweight perfume you might long for on a cold winter evening.

Created in collaboration with the professional perfumer David Maruitte, it also has a raft of synthetics, detailed by Chandler Burr in a typically excellent article for the New York Times, which you can read here. In a variation on the theme of art concealing art, Menthe Fraîche smells so wonderfully fresh and natural precisely because of the synthetic molecules in its make-up, not despite them – and that for me is one of the wonders of professional perfumery.